Advances in Humanities Research
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Advances in Humanities Research (AHR) is an international peer reviewed journal which publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning humanities issues. The journal aims to improve the human condition by providing a public forum for discussion and debate about linguistics, literature, art, history and philosophy issues. The journal publishes articles that are research-oriented and welcomes empirical and theoretical articles concerning micro, meso, and macro phenomena. Manuscripts that are suitable for publication in the AHR cover domains on various perspectives of linguistics, literature, art, history, philosophy and their impact on individuals, businesses and society.

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December 21, 2022

Advances in Humanities Research - Gender and Diversity pledge

We pledge to our journal community:

  • We're committed: we put diversity and inclusion at the heart of our activities
  • We champion change: we're working to increase the percentage of women, early career ...

December 6, 2021

Advances in Humanities Research - Disclaimer

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    Latest articles

    Open Access | Article

    The central government's regulations on the sale and purchase of horses in the Land within the Passes (Guanzhong 關中) and their entry and exit from the Pass in the “Ordinances on Fords and Passes” (Jinguan ling 津關令) are important sources for understanding the horse policy of the early Western Han Dynasty and recognizing the relationship between the dynasty and the counties and vassal states outside the Pass. By examining the ordinances on the purchase and sale of horses, it is clear that the Han state strictly controlled horses, restricted private ownership of horses, and prohibited horses from exiting the Pass. However, some "privileged classes" still had the right to purchase horses from the Han government and take them out of the Pass after following some legal procedures, but this privilege was entirely dependent on the imperial power. Behind these regulations, it reflects the legislative thought of the supremacy of imperial power, "power over law"(“權大于法”), and the fundamental purpose of consolidating centralized power, weakening the strength of vassal states, and "strengthening the central forces while weakening the local ones" (“强幹弱枝”).

    Open Access | Article

    From a theoretical point of view, modernisation is a holistic social change involving all aspects and a long-term dynamic process of social development, which is a common characteristic of modernisation. Therefore, the cause of modernisation needs a strong leading core to integrate all forces, otherwise all fields of society may face an undesirable situation of mutual fragmentation and respective dominance in the process of social development, which will cause a fault in the strategy of social modernisation and trigger social conflicts. Western modernisation is a capital-led modernisation, a modernisation governed by modern rationality and the logic of capital, and its development is bound to be accompanied by a corresponding crisis of modernity. On the basis of the common features of modernisation, China has explored a modernisation framework different from that of the West in terms of the positioning of modernisation, leadership authority, value goals, development dynamics and paradigm of world interaction, so as to pull developing countries out of the swamp of "one-dimensional modernisation", and to eliminate the "myths" created by developing countries about Western modernisation. It has taken developing countries out of the swamp of "one-dimensional modernisation", broken the superstitions of developing countries about the "myth " created by Western modernisation, and enriched the development paths taken by developing countries in the world with the theoretical and practical paradigms of diversified modernisation based on their own national conditions, thus creating a new form of human civilisation and a brand-new choice for the modernisation of the human society.

    Open Access | Article

    This article is mainly a book review, aiming to discuss the inequality and equality in love reflected in the novel based on the psychology of the characters and plots in Pride and Prejudice mainly through literature analysis. This book review essay first introduces the background of the novel Pride and Prejudice in order to lay a clear foundation of this article, then analyzes how and what factors breed the feelings of pride and prejudice between the two protagonists. And finally, discusses the reality reflected by marriages between some characters in the novel as well expresses author's personal views and feelings.

    Open Access | Article

    Brand touch point is a common means of brand marketing, is the key moment for users to contact with the brand, is an important part of influencing consumer decision-making, and has a significant impact on consumer experience and help them decide whether to buy the brand products. This paper is research on common Skincare Market in South Korea. Proposing an Innovative Path for Brand Marketing in the Current Consumer Era Based on the Brand Touchpoint Perspective. It is proposed to meet the basic needs of users, provide personalized services and co-create brand value with consumers before, during and after the brand contact, respectively. Applying the theory of cultural codes as well as analyzing the characteristics of such companies, insights are drawn from the visual design of brand touchpoints and factors affecting consumer decision-making, providing practical references for the marketing of such brands.

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