Advances in Humanities Research
Vol. 2, 07 September 2023
Open
Access | Article
A Study of Creative Imagery in Public Service Posters Based on Design Cultural Codes Theory
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Abstract
This study, grounded in design culture code theory, rigorously explores the multifaceted impact of visual imagery on poster design. Uniting theory with practicality, it dissects the strategic, semiotic, and technical aspects of poster creation, illuminating how visual elements are strategically employed, convey nuanced meanings, and adhere to design principles. Notably, it scrutinizes the adaptability of these strategies across diverse socio-cultural contexts. The study enriches our comprehension of how visual choices endow posters with significance and emotional resonance. Furthermore, it contributes novel insights into the technical intricacies of visual design principles.By synthesizing theory and practice, with an emphasis on cross-cultural adaptability, this study advances our understanding of how visual imagery influences strategic, meaningful, and technical dimensions in poster design. It holds implications for design practitioners and offers inspiration for future research in this field. In humility, it contributes to the existing body of knowledge while paving the way for further exploration in the discipline.
Keywords
visual imagery, design culture code, public service posters, global warming
References
1. Nanay, B. (1997). Mental Imagery. Stanford Encyclopedia of Philosophy, 26, 16-45.
2. Wang, K. (2022). Application of Illustrative Art in Advertising Design. Craft and Technology, 06, 31-32.
3. Liao, H. (2007). Cultural Codes and Their Application in Product Design.Packaging Engineering, 07, 145-147.
4. Shan, B. (2010). Problems and Possibilities of Intercultural Communication. Wuhan: Wuhan University Press.
5. Zhou, X. (2008). Shifts in Visual Culture. Beijing: Commercial Press.
6. Lin, J. (2016). Graphic Design. Higher Education Press.
7. Shi, L. (2017). Exploration of Geometric Shapes in Posters. Science China, 02, 128-129.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- ISBN (Print)
- ISBN (Online)
- Published Date
- 07 September 2023
- Series
- Advances in Humanities Research
- ISSN (Print)
- 2753-7080
- ISSN (Online)
- 2753-7099
- DOI
- 10.54254/2753-7080/2/2023012
- Copyright
- 07 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited