Advances in Humanities Research
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Articles

  • Open Access | Article 2023-12-22 Doi: 10.54254/2753-7080/4/2023026

    Iconography from A Cross-cultural Perspective: Comparison of Expressions in Chinese and European Art

    In the context of contemporary globalization, art, as a medium that crosses cultural boundaries, is becoming an important tool for people to communicate and express across geographical and language restrictions. The diversity of visual expressions and aesthetic concepts in different cultural backgrounds brings unique charm and richness to artistic creation. China and Europe, as two civilizations with long histories and profound cultural traditions, have rich creations and expressions in the field of art, and each has formed a unique iconography system. By comparing the cultural contrast and expression differences between China and Europe in the field of iconography, we can not only deeply explore the cultural connotation behind art, but also understand the aesthetic concepts of different cultures and their impact on visual language.This article aims to deeply explore the comparison and differences between Chinese and European iconography from a cross-cultural perspective.

  • Open Access | Article 2023-11-20 Doi: 10.54254/2753-7080/3/2023015

    Compositionality in Pablo Picasso’s Poetry

    Pablo Picasso’s poetry expands the expressive power of language through syntactic mechanisms provided in natural grammar. His poems often consist of adjunct phrases, following a technique that recalls his cubist collages. The relation between the nuclei of those phrasal constituents as they come in contact remains open, so that readers are free to establish multidirectional semantic associations between them. His poetry is primarily word-oriented. As Picasso once stated, he wanted to compose his poems with “a palette of words,” leaving those words free “to fight it out among themselves” to attain any possible meaning. Such a combinatorial approach to language could be interpreted from the perspective of “linear grammars” as proposed by Culicover and Jackendoff, Jackendoff and Wittenberg and Culicover.

  • Open Access | Article 2021-12-21 Doi: 10.54254/2753-7080/1/AHR_001

    Femme Fatale in French Film Noir

    The term film noir was coined by two French film critics Borde and Chaumenton in 1956 to describe American detective stories mode in the 1940s. Noir films were seen as a counter-cultural movement within Hollywood at that time, and the French new wave continued this feature in the 1960s. Therefore, the term noir itself connects the Frenchness and Americanness. This paper tends to map out the film noir sensibilities in French content through unfolding the characteristics of femme fatale in two French noir films Jean-Luc Godard’s A bout de souffle (Breathless) (1960) and Jean-Jacques Beineix’s Diva (1981).

  • Open Access | Article 2021-12-21 Doi: 10.54254/2753-7080/1/AHR_002

    Post-war British Cinema: Constructing an Imagined Community Through National Cinema

    Benedict Anderson’s masterpiece Imagined Communities: Reflections on the Origin and Spread of Nationalism has influenced the discipline of national cinema greatly since its publication . This paper aims to decode British national cinema from the late 1940s to early 1960s to rediscover the situation of British society at that time through Anderson’s conception of “imagined communities”. Through reading closely on two representative British films A Matter of Life and Death (Emeric Pressburge, 1946) and Saturday Night and Sunday Morning (Karel Reisz, 1960), the paper portrays the great changes happened in Britain from the end of the the Second World War to the beginning of the 1960s.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2022007

    An Exploration of Domestic Cats’ Domestication History in Ancient Egypt and China

    Domestic cats are common pets in today's society and have received love from people all over the world. In world history, there are so many records of domestic cats in various cultures. During the long domestication history, the role and status of the domestic cat in human society have changed a lot and many literary and artistic works have been done for it. Among the various records, Ancient Egypt and China are both characterized by early domestication origins and rich historical records. At the same time, despite the similarities in the role played by the domestic cat in both cultures, there are many differences. These differences, similarities, and concrete reasons not only reflect the many historical similarities and differences between the two cultures, but also reflect the influence of different social contexts on the domestication process of animals, which is a topic worthy of discussion in anthropology, sociology, and genetics.

  • Open Access | Article 2023-12-22 Doi: 10.54254/2753-7080/4/2023027

    Trying to Discuss the Important Significance of Semiotics in Film Criticism

    Symbols are representative and symbolic signs that carry information that can be accepted and perceived. Modern semiotics emerged at the beginning of the 20th century, pioneered by Saussure and Peirce, and further developed and extended with the rise of structuralism. Film semiotics, a newly born methodology, has had profound effects on film criticism and film studies. This paper, based on the semiotic perspective, explores the origins and applications of film semiotics theory, examining its significance and contemporary value in film criticism.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2022008

    A Brief Analysis of the Background Music of the Film Changjin Lake

    The background music in film and television works plays an irreplaceable role in revealing the theme of film and television drama, rendering the atmosphere of film and television drama, deepening the depiction of characters and the expression of emotions and emotions. This paper gives a comprehensive introduction to the development logic and emotional context of the film Changjin Lake. And the film long jin lake appear impressive score plot and theme and episode is analyzed, aimed at the analysis of theme, background music, episode, explore its important role in the movie over and over to excavate the scene of the movie music connotation and the key to the background music for the film and the shaping of image.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7080/4/2024028

    Research on Rural Youth Hostel Spatial Design Strategies under the Concept of Environmental Education

    With the rapid development of rural tourism and the vigorous implementation of rural revitalization policies, rural youth hostels in China are showing promising prospects. Mass-oriented youth hostels are no longer sufficient to meet the diverse needs of society. The development of youth hostels is undergoing new exploration and transformation, with the incorporation of environmental education content providing a new path for the development and transformation of rural youth hostels. This paper, from the perspective of environmental education, elucidates the significance of conducting environmental education in rural youth hostels, proposes new ideas for the construction of rural youth hostels, and outlines the implementation pathways of environmental education in these settings.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2023009

    A Review of Conformity Behavior Studies in Social Networks

    This article contains research on the development of conformity behaviors in social networks, in which individuals change their ideas or behavior in keeping with a group. Social networks originated from the experiment called small world phenomenon, which concluded that in the United States, the average distance between one person to another person is six persons, which can also be called Six Degrees of Separation, proving the existence of a social network of people. Conformity behavior refers to individuals changing their behavior under real or imagined group pressure to adapt to the behavioral responses of others. conformity behavior in social networks is mainly studied through questionnaires, websites, and simulation modeling.

  • Open Access | Article 2023-11-20 Doi: 10.54254/2753-7080/3/2023016

    A Study on the Construction of the National Media Image of American Science Fiction Films in the New Century

    As a significant genre of Hollywood blockbusters, science fiction films showcase the unbeatable technological prowess of the United States, serving as a vital avenue for international communication and the display of a powerful national image. Science fiction films have left a distinctive impression on audiences worldwide, portraying the United States as the global leader in technology, owing to the presence of real scientific research facilities, enigmatic scientific symbols, advanced research equipment, and extraordinary imagination within the genre. Since the turn of the century, American science fiction films have undergone a significant shift in their communication strategy, presenting a "hardcore Iron Man" national media image. This paper, employing agenda-setting theory and content analysis methodology, explores the specific pathways through which American science fiction films constructed the national media image from 2000 to 2019.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7080/4/2024029

    Linguistic Variations in Urdu Lexicon in Everyday Communication: A Case Study of the Last Decade of the Modern Century

    The study discusses the variation in general (everyday) communication found in the Urdu lexicon in the previous 10 years. The research is qualitative, based on random interviews collected from Urdu speakers belonging to District Sanghar and Karachi from Sindh; and Lahore from Punjab. The study is based on the data provided by the interviewed participants who have rich experience and proficiency in Urdu. The article aims to find the changes in the lexicon of Urdu that include modifications in Urdu vocabulary by borrowing words and code-mix in communication. It discusses the causes of variations (technology, migration, and language imperialism) in detail and determines the status of language after these changes. It highlights the words used in Urdu speech whose equivalent alternatives are present in Urdu and those words that have died due to a lack of use of those words. It determines the impact of geography, modernization, globalization, and cultural coherence on language. It studies the changes in words used to call family members and friends and the changes in speech for communication between friends and family.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2023010

    The Historical Changes in Chengde’s Transportation and Its Impact on Urban Development

    Transportation has played an indispensable role in driving urban development from ancient times to the present. This paper aims to explore the historical evolution of transportation in Chengde and examine the influence of transportation factors on the city's functions from different perspectives. The research reveals that Chengde's urban development has undergone four stages: natural villages before the Liao Dynasty, urban construction from the Liao Dynasty to the Ming Dynasty, urban development from the early to middle Qing Dynasty, and the present era after the reform and opening-up. The study results demonstrate that Chengde's transportation development has undergone significant transformations. It has not only provided essential support for various aspects such as politics, religion, culture, economy, and military during the Qing Dynasty, but also served as a vital guarantee for modern economic development, tourism, arts, and environmental protection.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2023011

    Application of Mianzhu New Year Painting Art Style in Children’s Picture Books

    This paper analyzes the attraction of children's language learning and literacy through the collation of Chinese Mianzhu New Year's Paintings art style, analyzes the attraction of children's language learning and literacy through the reading of early children's New Year's Paintings art style picture books, summarizes the use of pre-school children's favorite picture book survey reports and data, and analyzes the case of the excellent picture book design that has won awards for integrating the Chinese traditional art style, and the result shows that Mianzhu New Year's Paintings art style has great potential to be explored in the field of picture books. The results show that Mianzhu Nianhua art style in the field of picture books has great potential to be explored, and its artistic characteristics have strong extensibility and integration, and the use of saturated, bright colors combined with children's favorite picture book themes will be more attractive to children to read picture books. This study provides a new design reference for the integration of traditional Chinese art styles with children's picture books, which can enhance children's language learning and literacy skills while promoting the traditional Chinese art of Mianzhu New Year's Paintings.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7080/4/2024030

    Beyond Words: A Psychoanalytic Inquiry into Silence and Trauma in the Novel 'The Silent Patient' by Alex Michaelides

    This research was conducted on a comprehensive psychoanalytic inquiry of Alex Michaelides' novel 'The Silent Patient,' focusing on unraveling the intricacies of silence and trauma within the narrative. The study meticulously analyzes the protagonist Alicia Berenson's deliberate choice of silence as a profound form of communication, transcending simplistic victimhood narratives. Employing a qualitative approach, the research delves into the psychological landscape of the characters, with a specific focus on the evolution of Alicia's character. The socio-cultural and historical contexts, particularly within a psychiatric institution, are examined to understand the external factors shaping the characters' experiences. Through thematic exploration, the study identifies recurring motifs such as suppressed personal narratives and the transformative potential of self-discovery. This research contributes to the discourse on mental health representation, emphasizing the enduring relevance of psychoanalytic theory in illuminating the complexities of the human psyche within literary exploration.

  • Open Access | Article 2023-11-20 Doi: 10.54254/2753-7080/3/2023017

    The Impact of Cultural Code on the Visual Presentation of Brand Touchpoints: A Case Study of the Common Skincare Market in South Korea

    Brand touch point is a common means of brand marketing, is the key moment for users to contact with the brand, is an important part of influencing consumer decision-making, and has a significant impact on consumer experience and help them decide whether to buy the brand products. This paper is research on common Skincare Market in South Korea. Proposing an Innovative Path for Brand Marketing in the Current Consumer Era Based on the Brand Touchpoint Perspective. It is proposed to meet the basic needs of users, provide personalized services and co-create brand value with consumers before, during and after the brand contact, respectively. Applying the theory of cultural codes as well as analyzing the characteristics of such companies, insights are drawn from the visual design of brand touchpoints and factors affecting consumer decision-making, providing practical references for the marketing of such brands.

  • Open Access | Article 2023-11-20 Doi: 10.54254/2753-7080/3/2023020

    Outlook of Equality in Love - Review of Pride and Prejudice Pride and Prejudice, by Jane Austen, published in 1813

    This article is mainly a book review, aiming to discuss the inequality and equality in love reflected in the novel based on the psychology of the characters and plots in Pride and Prejudice mainly through literature analysis. This book review essay first introduces the background of the novel Pride and Prejudice in order to lay a clear foundation of this article, then analyzes how and what factors breed the feelings of pride and prejudice between the two protagonists. And finally, discusses the reality reflected by marriages between some characters in the novel as well expresses author's personal views and feelings.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7080/4/2024032

    Analysis of Touchpoints in the Service Design of Type II Diabetes Health Management System

    This study focuses on the service touchpoint design of the Type II Diabetes Health Management System, aiming to explore how optimizing these touchpoints can enhance patients' treatment experience and self-management capabilities. The research thoroughly analyzes the roles of interpersonal, physical, digital, and sensory touchpoints in disease management. It points out that interactions with healthcare professionals, the usability of health management applications, the prevalence of medical monitoring devices, and the reinforcement of family and social support significantly impact patient satisfaction and health management efficiency. This study not only provides practical design guidelines for health services but also offers theoretical and empirical support for future service system design, promoting the development of the field of health service design.

  • Open Access | Article 2023-11-20 Doi: 10.54254/2753-7080/3/2023021

    Chinese-style Modernization in the Critique of Modernity

    From a theoretical point of view, modernisation is a holistic social change involving all aspects and a long-term dynamic process of social development, which is a common characteristic of modernisation. Therefore, the cause of modernisation needs a strong leading core to integrate all forces, otherwise all fields of society may face an undesirable situation of mutual fragmentation and respective dominance in the process of social development, which will cause a fault in the strategy of social modernisation and trigger social conflicts. Western modernisation is a capital-led modernisation, a modernisation governed by modern rationality and the logic of capital, and its development is bound to be accompanied by a corresponding crisis of modernity. On the basis of the common features of modernisation, China has explored a modernisation framework different from that of the West in terms of the positioning of modernisation, leadership authority, value goals, development dynamics and paradigm of world interaction, so as to pull developing countries out of the swamp of "one-dimensional modernisation", and to eliminate the "myths" created by developing countries about Western modernisation. It has taken developing countries out of the swamp of "one-dimensional modernisation", broken the superstitions of developing countries about the "myth " created by Western modernisation, and enriched the development paths taken by developing countries in the world with the theoretical and practical paradigms of diversified modernisation based on their own national conditions, thus creating a new form of human civilisation and a brand-new choice for the modernisation of the human society.

  • Open Access | Article 2023-09-07 Doi: 10.54254/2753-7080/2/2023012

    A Study of Creative Imagery in Public Service Posters Based on Design Cultural Codes Theory

    This study, grounded in design culture code theory, rigorously explores the multifaceted impact of visual imagery on poster design. Uniting theory with practicality, it dissects the strategic, semiotic, and technical aspects of poster creation, illuminating how visual elements are strategically employed, convey nuanced meanings, and adhere to design principles. Notably, it scrutinizes the adaptability of these strategies across diverse socio-cultural contexts. The study enriches our comprehension of how visual choices endow posters with significance and emotional resonance. Furthermore, it contributes novel insights into the technical intricacies of visual design principles.By synthesizing theory and practice, with an emphasis on cross-cultural adaptability, this study advances our understanding of how visual imagery influences strategic, meaningful, and technical dimensions in poster design. It holds implications for design practitioners and offers inspiration for future research in this field. In humility, it contributes to the existing body of knowledge while paving the way for further exploration in the discipline.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7080/4/2024033

    An Analytical Study of Exploring Communication Skills among Third-Year Students at Department of English, Quaid-E-Awam University of Engineering, Science and Technology, Nawabshah

    Communication skills are the most important skills that students need in their academic as well as professional fields. Students, especially those in the English department, may be involved in various activities such as presentations, group discussions, and debates, and soon they need to master communication skills to effectively perform these tasks. This study aims to investigate the communication skills of the third-year students of the English department at Quaid e Awam University Nawabshah. Here, four communication skills, namely reading skills, speaking skills, listening skills, and writing skills, are analyzed using descriptive statistics through an online 4-point Likert scale questionnaire. Data were collected from 34 respondents, based on four dimensions: reading skills, listening skills, writing skills, and speaking skills. The site of the study was Quaid-e-Awam University of Engineering, Science and Technology, Nawabshah. The findings of the study reveal insightful outcomes. Based on the outcomes of the study, it is suggested that the study can be replicated in the context of schools which the acquisition of these four skills is mandatory for high academic achievements.

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